The Story of Roof Maxx

Mike and Todd

Our founders

Mike and Todd in their early roofing days.

Mike and Todd the year they sold Feazel Roofing and moved on to roof preservation.

We've walked the walk as roofers.

In 1988, brothers Mike and Todd Feazel established a roofing business that evolved into one of the most successful and largest in the US after 25 years of dedication. Over time, they became experts on roofs and witnessed the evolution and growth of the industry, including changes in the manufacturing of asphalt shingles due to oil refining advancements.

With the decrease in available asphalt, manufacturing costs increased, and manufacturers began using less asphalt, reducing the number of natural oils that provide flexibility to shingles and making them less durable against harsh weather conditions. Consequently, the lifespan of asphalt roofs has reduced compared to previous years, leading to several class-action roofing lawsuits.

There may be a better roof on your house right now

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“My brother and I could see the staggering number of roofs at risk across the country and wanted to do something about it. Now, through Roof Maxx, we're looking out for asphalt roofs, the people under them, their hard-earned money and the planet.”

Mike Feazel

CEO, Roof Maxx

“Roof Maxx not only provides a green solution to a petroleum-based challenge of losing petroleum oils from a shingle, but also can be as low as 20% of the costs of replacing an old roof.”

Barry McGraw

Director of Product Development and Commercialization, Ohio Soybean Council

Now we're proud to be roof preservers.

In 2013, Mike and Todd sold their roofing business to shift their focus towards roof sustainability. They explored innovative technologies that could prolong the life of roofs, eliminating the need for premature replacements. During their research, they stumbled upon remarkable advancements from Battelle Laboratories, the world's biggest private research and development company, which eventually led to the birth of Roof Maxx.

Keeping asphalt roofs alive and well.

Over time, shingles lose their natural oil and become fragile and brittle. Fortunately, Roof Maxx provides a solution to this problem. Our soy fusion technology involves saturating shingles with all-natural bio-oil, which replenishes their flexibility. This enables asphalt roofs to endure varying temperatures and harsh weather conditions just like a new roof would.A

Keeping shingles out of landfills as well.

Roof Maxx is a safe and food-grade solution that poses no harm to individuals, pets, property, or the environment. A single application of Roof Maxx can effectively preserve the durability of asphalt shingles for up to five years, and with regular treatments every five years, it can potentially extend the lifespan of a roof for up to 15 years. We take pride in our commitment to reducing construction waste in landfills and promoting a sustainable future with every roof we treat.A

Applying Roof Maxx to just one home, saves

3.8 tons

of waste from landfills

80 kg

of CO2 emissions

1420 kg

of CO2 emissions from shingle manufacturing

Roof Maxx has been certified by the USDA as a plant-based product with 86% bio-based content.

World Bio Markets, a leading conference driving change in the global bio-economy, named Roof Maxx one of the 10 most dynamic and inspiring startups of 2019.

Our fully transferable warranty guarantees that asphalt shingles we treat with Roof Maxx will remain flexible for at least five years from the date of treatment.

Roof Maxx has been certified by the USDA as a plant-We were a 2018 Bio-based Material of the Year award finalist for our collaboration with the Ohio Soybean Council in the creation of Roof Maxx.product with 86% bio-based content.

Roof Maxx honored as a 2022 recipient of the Real Leaders Eco Innovation Award, which applies to companies with innovative environmental solutions for the greater good.

The Story of Roof Maxx

Mike and Todd

Our founders

Mike and Todd

Our founders

We've walked the walk as roofers.

There may be a better roof on your house right now

“My brother and I could see the staggering number of roofs at risk across the country and wanted to do something about it. Now, through Roof Maxx, we're looking out for asphalt roofs, the people under them, their hard-earned money and the planet.”

“Roof Maxx not only provides a green solution to a petroleum-based challenge of losing petroleum oils from a shingle, but also can be as low as 20% of the costs of replacing an old roof.”

Now we're proud to be roof preservers.

Keeping asphalt roofs alive and well.

Keeping shingles out of landfills as well.